Corporate social responsibility as an opportunity for the sustainable development of small to medium-sized enterprises
Zuzek, D.K., Agricultural Univ. in Cracow (Poland). Faculty of Economics
On an increasingly competitive market, corporate social responsibility is one of the most important business strategies. Activities of this type are not, however, widely promoted among small to medium-sized enterprises. This is why there is a need to deploy the principles and instruments of CSR in a way which is adapted to the specific ways in which such businesses function, as it represents an opportunity for sustainable development. The purpose of this article is to attempt to transpose the concept of corporate social responsibility to the small to medium-sized enterprise sector, and to determine the main benefits of and barriers to the development of that idea in the strategies applied by business people with a particular focus on businesses in the Voivodeship of Malopolska in Poland.
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