Sports role in economics
2017
Opolska, I., Latvia Univ. of Agriculture, Jelgava (Latvia). Faculty of Economics and Social Development | Proskina, L., Latvia Univ. of Agriculture, Jelgava (Latvia). Faculty of Economics and Social Development
The research analyses the sports and mega-sports events impact on the economics. The authors gathered studies and literature about the major sports markets; mega sports events, the economics of sports and the case study for the EuroBasket 2015 Latvia. Mostly, sport is viewed from the results, but it is very versatile. Sports-related sectors are health, education, entertainment, tourism, economics and others. This time, the authors’ aim was to analyse recent researches on the sport and mega-events impact on the economics. To achieve the aim, the following specific tasks were set: 1) to give insight into the situation in the field of sport and mega sports events, placing a particular focus on its impact on region's economics; 2) to analyse the papers of sports impact on economics, biggest sports markets and mega sports events; 3) to assess the EuroBasket 2015 impact on the economy of Latvia. Results showed that Sport and mega sports events can be beneficial to the region's economy, but it is necessary to make in-depth research and estimates to calculate it. The conclusions of the paper are: North America is ahead of the other countries and it makes it as the world's largest sports market and it suggests that the role of sport will continue to grow and that sport not only contributes to better health, people’s socializing and belonging to the particular team, but it will also make a significant contribution to the regional or national economics; The EuroBasket 2015 case showed that it is in many ways Beneficial event, especially the impact on the economy of Riga and the country's image building, this suggest that the country needs to encourage large, international tournaments organizing.
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