Social issues on consumer attitudes towards organic food products
Orboi, Manuela Dora (Banat’s University of Agricultural Sciences and Veterinary Medicine King Michael the Ith of Romania, Timisoara (Romania)) | Băneş, Adrian (Romanian Academy, Timisoara (Romania)) | Petroman, Cornelia (Banat’s University of Agricultural Sciences and Veterinary Medicine King Michael the Ith of Romania, Timisoara (Romania))
Organically produced food of both plant and animal origin, processed or unprocessed, has been receiving a new and stronger emphasis due to its distinctive and favorable features. Moreover, the production process is what conceptually distinguishes organic from conventional foods. Communication strategies between vendors in the market are a vital aspect of the sustainable organic market growth, as well as the understanding of consumer demands. Organic products should be marketed without restraints and hindrances in the trading process. Therefore, the consumer choice to purchase organic food products stems either from the desire to consume tasty and nutritional food or to enhance the sustainable development of organic food production. Consumer expectations regarding the production methodology, processing, handling and sale of organic products are key factors of the organic food chain.
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