Prediktori kupovine poljoprivredno - prehrambenih proizvoda u Republici Srbiji / Predictors of buying agricultural and food products in Serbia
2016
Kovljenić, Mina (Ekonomski fakultet, Subotica (Srbija)) | Raletić-Jotanović, Saša (Ekonomski fakultet, Subotica (Srbija)) | Nestorov-Bizonj, Jelena (Zadružni savez Vojvodine, Novi Sad (Srbija))
The aim of the paper is to identify factors that influence the decision of consumers to purchase agricultural and food products in the Republic of Serbia. Empirical research was conducted on a sample of 201 respondents from the territory of the Republic of Serbia through the questionnaire, which was made for research purposes. Through the discovery of predictors of purchase, producers of agricultural and food products in Serbia can offer products that will suit the needs of consumers and thus increase the competitiveness of Serbian economy.
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