Tourism competitiveness of Poland compared with other European countries
2019
Brelik, A., West Pomeranian Univ. of Technology in Szczecin (Poland) | Grinberga-Zalite, G., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia)
The article deals with the issues of Poland’s tourism competitiveness and the role of rural tourism development. The study reveals that tourism can be an important area of the local economy and act as a stimulus of endogenous development. To assess the competitiveness of tourism regions in the Europe, the authors used the TTCI (Travel and Tourism Competitiveness Index) covering the period from 2015 to 2017. The aim of the research was focused on the evaluation of Poland’s tourism competitiveness compared with other European countries. The analysis of TTCI data reveals that Poland’s tourism competitiveness shows a positive trend. In the analysed period, the most competitive countries were Spain, France, Germany and the United Kingdom and the closest competitors of Poland were Hungary, Bulgaria, Slovakia and Latvia. The deeper insights in comparing the attractiveness of Poland compared with other East European and Balkan countries give evidence that the nature and landscape values of agricultural land of Poland are very highly rated in Europe, and the only Poland’s indicator which stands out from the overall tourism indicators is country’s international openness, which in reality is only indirectly linked with Poland’s nature and landscape attractiveness as it mainly depends on the EU geopolitical aspects. The research is based on the analysis of qualitative and quantitative data available in secondary information sources; the methods of induction and deduction, analysis and synthesis are used to reach the aim of the research.
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