Latvian information technology companies’ export promotion to the US
2020
Batenko, A., Riga Technical Univ. (Latvia) | Jurgelane-Kaldava, I., Riga Technical Univ. (Latvia)
Information technology is one of the fastest growing service export industries in the world. According to information collected by LIAA (Information and Communications ..., 2018), in 2017, 40 % of Latvian information technology companies exported to the Baltic States. In 2017, the United States (further – US) was the ninth largest export partner and the 18th largest import partner of Latvia. The US is the world’s largest software and information technology services provider, accounting for ¾ of the total global IT market. Latvian information technology companies have an interest in an information technology service exports to the US; however, currently IT companies mostly choose not to conduct market research and export strategy development. Consequently, it is necessary to evaluate the export potential of Latvian information technology services and to determine the export promotion activities of Latvian information technology services to the US. So far, there are no analysis of the Latvian IT export promotion to US that would be based on company’s needs, experience and resources available. The results of the research concluded that the export tendencies of IT services are upward and the export balance of Latvian IT services with the US is positive.
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