Strategic marketing approach and current concept of the sustainability in Russia fishery
2011
Kurmazov, A.A. | Pokrovskiy, B.I.
Russian Federation Governmental Food Issue Doctrine attaches one of the key strategic places for the national fishery as the essential supplier of the domestic food market. This condition requires urgent innovative approaches as the indispensable condition of the Russian fishery development. Furthermore, situation requires not only new technical hardware and new technology, but also new approach in integrated fish resources and value-added products strategic marketing procedures. Authors propose corresponding concept approach for solving of the strategic marketing problems taking into account current situation on the domestic and international fish products markets. Concept of the sustainability in Russian fishery is interpreted below. Also, the main problems of the strategic marketing theory for the Russian fishery are listed taking into account concept of the sustainability
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