Food production and human nutrition: the impact of health messages: primary production perspective - the pig industry experience. [Meeting paper]
1994
Taverner, M.R. (Pig Research and Development Corp., Kingston (Australia)) | Ransley, R.M. (Australian Pork Corp., St Leonards (Australia))
For pig farmers, as with most other farmers, the consumer's consideration of the healthiness of his product, pork, is but one of several considerations influencing its success in the butcher's shop or in the supermarket. As a whole the pig industry is responsive to all these factors but it is messages relating to consumer health issues that are most strongly and clearly signalled to pig farmers in Australia. All pigs are graded for carcase fat content at slaughter and traded on the basis of their fat cover. There are strong price incentives to reduce carcase fat; price discounts for fat pigs can severely impact on a farm's profitability. Such incentives have reduced carcase fat from 31 to 20 percent during the past 15 years. The industry will become increasingly sensitive to messages from consumers and changing industry structure and improved technology will enable the Australian pig industry to respond more effectively to consumer demands.
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