Digitalization of the fruit and berry production in Latvia
2023
Gediņa, Ieva Nora | Zeverte-Rivza, Sandija
The current global developments that require an increase in efficiency, productivity, and sustainability are affecting fruit and berry growers. Without strategic initiatives at the governmental, non-governmental, and farm levels, the sector might fall behind in the global race for competitiveness. The goal of this study is to examine digitalization solutions in fruit and berry production and analyse whether and how they will impact the economic performance and competitiveness of Latvian farms working in this specific agricultural sector. To achieve this aim, both quantitative and qualitative research methods were applied, including theoretical analysis of digitalization solutions in agriculture, sectoral analysis, and gathering empirical data from Latvian fruit and berry producers, NGOs, researchers, and technology industry representatives. The results suggest that digitalization leads to increased efficiency and productivity, contributing to competitive advantage of Latvia’s agricultural holdings growing fruits and berries. However, numerous recommendations by stakeholders and the authors have been developed in order to accelerate the process.
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Издатель Latvia University of Life Sciences and Technologies