Responding to consumer needs in new product development
1978
Rothschild, S.R.
Abstract: Consumers will buy new products that will best optimize their mix of real and perceived needs. These products will probably combine benefits including price, nutrition, and convenient sizes or servings. They will fit into the changing feeding and eating patterns of households that eat on the run around the clock. The Director of New Products at Hunt-Wesson Foods, Inc. elaborates on these principles and cites statistics about the overall success of products introduced by the food industry. Seven goals of American homemakers which govern their genuine needs for food products are listed.
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