Why television is fattening
1982
Holden, Susan
Studies by communications experts show that consumption of junk foods and drinking of alcohol are promoted in television commercials and in network shows. Analysis of nutrition messages during prime time programs showed references to food or drink occurring 9 times per hour; 39% were snacking references. Alcohol was referred to in 80% of prime time programs. In spite of this consumption, only 2-6% of TV characters were overweight, and only 1% of them were portrayed as alcoholics (even though more than one third were drinkers; in real life, 5-10% of drinkers are alcoholics). Analysis of children's programs showed 50% talked about snacking. During prime time, programs showed consumption of sweets 4 times more often than did commercials; these programming messages are a more powerful influence than are ads. Television is the public's second most popular source of health information, after physicians. (rkm)
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