Food consumption patterns: Concentrations and frequency
1983
Gallo, Anthony E.
By determining consumption patterns manufacturers can tailor their marketing approaches to a relatively small, select group or to a broader cross section of the public. Based on information about who eats what, planners can determine what farm commodities are needed and nutrition researchers can better identify the scope of potential diet-related problems. One of 3 USDA sources of data can be used; per-capita consumption (disappearance); the 1977-78 Nationwide Food Consumption Survey of Households (food brought into and used in the home over a 2-week period); and the Nationwide Food Consumption Survey of Individuals (NFCS, foods eaten or drunk during a 3-day period). Sharp variations exist in the frequency with which food items are consumed; from NFCS showing percentage respondents consuming selected foods are included. Clear patterns emerged from the surveys: 3 out of 4 Americans consumed bread, milk, meat, and potatoes; 1 out of 2 consumed coffee, soft drinks, eggs, and lettuce; and 3 out of 7 ate sugar, poultry, cereals and margarine. Ways of measuring consumption are discussed. (kbc)
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