Battle of the brands: Old products masquerading as new
1979
MacDougall, A. Kent
In the battle for their share of the market, food producers often seek to improve profitability by introducing a new product. Consequently, the market is flooded every year with new products, new brands and the accompanying deluge of advertising. Instead of competitive prices, clever advertising has become the major selling point. Examples of brand proliferation and advertising intensification are given for beer, cigarettes, and breakfast cereals. Many economic experts feel this trend is socially wasteful but they disagree on how to discourage it. A possible solution involves government regulation, such as banning television commercials directed at young children, and setting limits on advertising expenditures.
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