Information Empowerment of Rural People In Agriculture Through e-Choupal
2011
Jain, Simple
Typically poor and often illiterate, rural Indian farmers generally have very limited access to information regarding improved farming techniques. They do not have ready access to quality inputs, like sowing seeds, herbicides and pesticides, or to critical information such as accurate weather forecasts. ITC conceived e-Choupal to tackle these problems of Indian farmers. e-Choupal gives information regarding weather forecast, market rates of crops, soil testing, agronomical practices of crops, Choupal Pradarshan Khet and choupal hub. The effectiveness of these services depends upon how well they are being known by rural people. Thus the present research was designed to study the knowledge of rural people about e-Choupal and its services. The present study was conducted in four districts namely Ganga Nagar, Kota, Bharatpur, and Chittorgarh of Rajasthan. Two Panchayat samities from each district and two villages from each Panchayat samiti were selected on random basis. For studying the impact, one village from each selected district, where e-Choupal is not functioning was selected. The sample consisted of 160 women and 160 men users and 40 women and 40 men non users of e-Choupal. Personal interview technique was used for collecting data. The data were analyzed by using frequency and per centage. The finding clearly indicated that users had good knowledge than non-users about all the aspects of agriculture service which includes weather forecast, market rates of crops, soil testing, agronomical practices of wheat, Choupal Pradarshan Khet and e-Choupal hub. This shows clear cut impact of e-Choupal on rural people in terms of information empowerment in agriculture.
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