Importance for the U.S. pecan industry of communicating about quality
1992
Florkowski, W.J. | Purcell, J.C. | Hubbard, E.E.
Several standards for pecan [Carya illinoinensis (Wangenh.) K. Koch] grades and the relationship between selected quality attributes and prices indicated the complexity of communicating about quality attributes. Clear communication about quality attributes preferred by end users within the pecan industry and horticulturists facilitates the improvement of cultivars and strengthens the competitive position of the industry. A survey of Georgia pecan growers provided information about knowledge and perceived adequacy of pecan quality standards. Logit models were used to identify variables influencing knowledge of pecan grades and their perceived adequacy. Estimation results suggest that larger and more experienced growers were more familiar with the U.S. Dept. of Agriculture standards for grades than small and new growers. The geographical location of a grower did not significantly affect the results. Knowledge of quality attributes demanded by the market requires familiarity with standards for grades and with industry practices to develop improved pecan cultivars.
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