How the integration of the gender concept in horticulture improved livelihoods of rural women through the creation of a new value chain | How the integration of the gender concept in horticulture improved livelihoods of rural women through the creation of a new value chain
2014
Mutshail, G.
A new marketing strategy has been created in Lubumbashi, Democratic Republic of the Congo: the commercialization of fresh vegetables by women. The city of Lubumbashi counts about 3 million inhabitants who consume about 43% of the vegetables produced in the horticulture sector organized by the FAO/SENAHUP project. The commercialization system is vital in the market gardening sector and various mechanisms are being put in place to lighten the burden of women in the transport of fresh vegetables towards market places. The mamans carotte (“mama carrots”) are women of all ages who purchase fruits and vegetables directly from the fields. They work all seasons, from Monday to Saturday, all year round. As they deal with perishable products, their prices are nearly standardized: high in the morning, stable at midday and low in the evening. The results of this initiative are very interesting in terms of communication and information on the prices of the vegetables. The benefits are distributed throughout the horticulture sector, from the inputs sellers to the producers, without forgetting the transporters and the saleswomen of the markets. The mamans carrotte have increased their income nearly as quickly as the women producers.
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