Sustainable development in cultural projects: mistakes and challenges
2016
Grincheva, Natalia
This article reports on research that analysed a number of sustainable development reports by international organisations which consolidate findings from different countries, to produce evidence of the powerful role of culture in sustainable development of various communities. The research looked at reports on sustainable development through cultural activities published between 2010 and 2013, which together provide an overview of about 80 sustainable development projects. Drawing on analysis of the development indicators approaches utilised by the reports’ authors, this article identifies the main challenges that cultural practitioners and policymakers face when trying to measure changes achieved through cultural support in developing communities. The paper illuminates various inconsistencies in the employment of qualitative and quantitative indicators of development, confusions between development indicators and cultural activities, and misunderstandings of cultural sustainability. These key mistakes lead to incorrect measurement of development changes. This article provides recommendations for how to address these problems in order to develop a more robust framework for development evaluations.
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