Legislation and codes of practice: nutrition information in food marketing
Kirk, T.R. | Arens, U.
On those days when the morning newspaper was not delivered, readers may have noted the small print on breakfast cereal packages, whose ample size has made these products pioneers in the display of detailed nutrition information and nutrition messages. Readers may also have noted the upsurge of consumer interest in nutrition and health issues in recent years, which has provided many opportunities for food manufacturers and retailers to capitalise on this with an increased use of nutrition information and messages in their food marketing strategies. The present paper reviews the salient features of legislation and guidelines for voluntary self-regulation relating to the use of nutrition information and messages in food marketing. Issues arising from recent developments are discussed and the authors suggest that a unique opportunity exists for harnessing commercial motivation and communication expertise for the benefit of consumer nutrition education.
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