The Sustainable Agriculture Initiative Platform: the first 10 years
2015
Braga, F.
This teaching case, appropriate for senior undergraduate and MBA students as well as for mid-career managers, challenges students to appreciate different facets of agribusiness sustainability, and to reflect on the potential consequences on all players in the global supply chain, from farmers to retailers, of the different methodological and philosophical approaches, definitions, and practices that are developed and adopted by the different constituencies, from independent industry organizations, to food processors and retailers. The case ‘story’ is structured around a strategic decision on what further development activity should be adopted by the Sustainable Agriculture Initiative (SAI) Platform. SAI has just turned 10, its activities have proven quite successful, and the Platform is considering the next strategic move. The case frames the challenges facing SAI in a broader context, illustrating what SAI as well as an independent organization, the world largest food processor and largest retailer are doing about defining and measuring sustainability. The broad question is: what is the best way forward for SAI and what are the key implications of what SAI may decide, given the ongoing development of what is the reasonably new sector of defining, measuring and promoting sustainability in agribusiness? The reading materials provide context and methodological underpinnings to the case, which is designed to be discussed over two classes, ideally on separate days. The coach should withhold Part Two until the discussion of Part One has been completed. The Teaching Note, available to verified instructors considering the use of the case, provides additional suggestions on the classroom use of this material.
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