The integrated socio-perceptual approach: Using ecological mental maps and future imaginaries to understand land use decisions

Rural places are important centers of environmental and social transformation. Landholders are not only affected by socio-environmental changes, but they are influencing futures related to climate change, food security, freshwater, biodiversity, and social and economic development. Much environmental land use work understands individual landholders as rational actors, portrayed through the economic lens of “producer.” These approaches generally focus on present capacities and limitations as the principal factors contributing to land use, and the individual farm as the reference unit for decisions. Our research takes steps to expand conceptualizations of rural landholders as active and knowledgeable in envisioning, managing, and shaping environmental futures. We design and test a new approach using ecological mental maps and future imaginaries to understand land use practices through a case study in the cocoa-producing and Atlantic Forest region of Southern Bahia, Brazil. The integrated socio-perceptual (ISP) approach combines qualitative and quantitative methodologies to honor the depth of landholders’ experiences and perspectives and to allow broader regional relationships and insights to emerge. We demonstrate that the ISP approach—through 49 surveys—has the capacity to capture variation and identify patterns in ecological mental maps and future imaginaries in a population, approximate the relevant spatial scales underlying these factors, and identify relationships between these and land uses. In this context, the types of narratives landholders hold about the region’s future are associated with current forest land use on their properties. We discuss potential applications of the ISP approach for land use study and practice.