An analysis of behavior and performance in the food retailing industry using experimental business gaming
1975
Jones, L.D. | Babb, E.M.
This research tested hypotheses concerning the effects of organizational affiliation, differences among managers nested within organizational affiliation, degree of price competition and selected demographic and psychological traits of managers on economic behavior and performance. experimental gaming in a behavioral science laboratory was used with a group of 60 subjects who were managers of Indiana supermarkets. the results support the influence of economic factors on the behavior and performance of managers. degree of price competition imposedby the researchers significantly affected pricing decisions.at the same time, factors not usually considered in the static theory of the firm, such as organizational affiliation, had a significant influence on behavior and performance.
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