Market valuation of nutritional and health claims on yogurts in spain: a hedonic price function approach
2017
Ballco, Petjon | de-Magistris, Tiziana
This article investigates price effects of nutritional and health claims (NHC), in addition to other attributes, on yogurts in Spain. Prices and product characteristics were collected from supermarket shelves in the main city of Aragón (Zaragoza) Spain. A hedonic price model is estimated to identify the implicit price from a sample of 508 yogurts. Results show that yogurt is a highly differentiated food product and that health claims outperform nutritional claims leading to higher premium prices.
Показать больше [+] Меньше [-]This study has been funded by INIA RTA 2013-0092-00-00 “Comportamiento del consumidor en la compra de alimentos con alegaciones nutricionales y/o de salud
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