Socio-Marketing Aspects of the Application of Artificial Intelligence in Environmental Protection and Preservation
2023
Latinović, Boris | Ostojić, Bojana | Krčadinac, Olja | Stanković, Željko
In this scientific paper, we investigate the socio-marketing aspects of the ap plication of artificial intelligence in environmental protection and preservation. In today’s world, an increasing number of companies and organizations recog nize the potential of artificial intelligence in solving environmental problems, such as reducing greenhouse gas emissions, managing waste and using resources more efficiently. The paper analyze how the application of artificial intelligence in environ mental protection can contribute to the improvement of sociological aspects, such as greater information and engagement of the public in the preservation of the environment. We are also exploring how the application of artificial intel ligence can improve environmental marketing strategies, for example through personalized marketing campaigns and targeted advertising. Special attention is paid to the ethical issues arising from the application of artificial intelligence in environmental protection and preservation, as well as the possibilities for a regulatory framework that would guarantee that the application of artificial intelligence in environmental protection is responsible and ethical. Through qualitative research and analysis, this paper points to the potential of artificial intelligence in environmental protection and preservation and offers guidelines for further research on this topic.
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Издатель University „Union Nikola Tesla“, Belgrad, Serbia]
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