CHARACTERISTICS AND ATTITUDES OF MILLENNIAL FARMERS IN THE VEGETABLE PRODUCTION CENTER AREA OF MERAWANG DISTRICT, BANGKA REGENCYhttp://rjoas.com/issue-2024-02/article_10.pdf

Millennial farmers are present in the farmer regeneration process with their specific characteristics. This research aims to identify the characteristics of millennial farmers in the vegetable production center of Bangka Regency. This research analyzes the influence of characteristics on farmers' attitudes in carrying out their work as millennial farmers towards entrepreneurship. The research was conducted using a survey method, involving 54 respondents, the data was analyzed using Structural Equation Modeling (SEM) using smart partial least squares (PLS) 3.0. The research results show that the characteristics of millennial farmers in the vegetable production center area of Bangka Regency have technical competence, managerial competence and social competence. Millennial farmers are characterized by young individuals, aged 19 to 39 years. The formation of characteristics of millennial farmers is significantly and positively influenced by technical competence, managerial competence, social competence and individual characteristics. The dominant characteristics of millennial farmers are most strongly shaped by technical competence. Individual characteristics are the weakest factor in forming farmer characteristics. The characteristics of millennial farmers have a positive and significant influence on attitudes towards carrying out the profession as millennial farmers. The influence is given indirectly, namely through variable evaluation of the consequences of behavior. The characteristics of millennial farmers do not significantly influence their attitudes through changing beliefs about the consequences of behavior. It is necessary to increase competence in accordance with the individual characteristics of millennial farmers. Millennial farmers are more confident in carrying out their profession, but also have the confidence to develop through entrepreneurial behaviors that can be carried out.