Production, marketing, and future prospects of Nepali orthodox tea
Dharmendra Kalauni | Binod Joshi | Arati Joshi
Orthodox tea is one of the high-value agriculture commodities having enormous potential of export to international market. Nepal offers suitable climate, soil, and topography for profitable production of the orthodox tea having exceptional flavor, aroma, and taste. The study was designed to analyze the production trend, annual growth rate, export and import, and prospects of the Nepali orthodox tea. Findings showed that production of tea is in increasing trend with an average annual growth rate of 9.55%. Despite possessing ample opportunity in domestic and international markets, yet country only produces little amount of orthodox tea. Further, 90% of the total produced orthodox tea was imported primarily to India which has been one of the factors for not being able to receive optimum premium as compared to other tea exporting countries like China and India. Thus to revitalize tea subsector, it is recommended to focus on improving tea productivity with proper mechanization, establishing tea processing industries, easy and reliable certification, price intervention, market recognition, and enhancing diplomatic relations for easy market accessibility and duty-free trade.
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