An analysis of demand for bread focusing on bread varieties
2019
Asai, T. (Kobe University (Japan)) | Kusakari, H. | Matsuda, T.
Demand analysis studies on staple foods in Japan tend to focus on rice. However, the demand for bread has recently been increasing relatively due to the reduction of rice consumption. Therefore, in this study, we analyze the demand trend for bread in Japan. The study categorizes the consumption of bread in Japan as follows: "White bread" for homemade meals, "other bread" and "cooked bread" for convenience foods, and "hamburger bun" for eating-out. We analyze time-trend, the relation of each bread and the effect of demographic factors and regions on the demand for each bread variety. The result implies that there are externalization and diversification of bread consumption.
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