Rural Tourism as a Tool for Sustainable Development of the Srem District in Serbia
2023
Kosanović, Nada | Bartula, Mirjana (https://orcid.org/0000-0003-0100-5260)
The beginning of the twenty-first century is characterized by nu merous changes in all areas of life. These changes give us the right to antici pate some global trends in the field of economy and business of the popula tion in rural areas. Contemporary trends in the field of business in rural areas actualize tourism as the most important component of integral rural devel opment and indicate that significant changes are expected in that area. The twenty-first century will be a period in which the needs and expectations of domestic and foreign demand will become increasingly refined, therefore it will be necessary for rural tourism to represent a combination of different as pects and a value perception of the presentation of rural life. Family farms will be differentiated by the success of product and area branding, while intan gible marketing assets such as brands, market knowledge, relationship with customers, and distribution coverage, will become a significant value of the region. The main goal of the research is to assess the potential and opportuni ties for the development of a new program of rural tourism in the Srem District in Serbia based on sublimated and analyzed indicators for seven municipal ities, which will contribute to the affirmation and development of rural tour ism in the region.
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Издатель Association of Economists and Managers of the Balkans, Belgrade (Serbia)
Эту запись предоставил Matica Srpska Library