THE NEXUS BETWEEN GREEN HUMAN RESOURCE MANAGEMENT, GREEN INNOVATION, AND DIGITAL TRANSFORMATION TOWARDS SUSTAINABILITY IN THE PALESTINIAN MANUFACTURING SECTOR | العلاقة بين إدارة الموارد البشرية الخضراء والابتكار الأخضر والتحول الرقمي نحو الاستدامة في قطاع التصنيع الفلسطيني

Green human resource management is an important concept introduced and studied in recent decades due to the increasing interest in the environment and the pursuit of sustainability through protecting available natural resources and reducing the risks of environmentally harmful practices. Therefore, the level of implementation of these practices was evaluated in the manufacturing sector to achieve the desired goal of this study. The researcher proposed eighteen hypotheses and used the AMO, RBV, and TBL theories. A review of the relevant literature was conducted to enrich the research on the nature of GHRM and its relationship to different variables. Then, Comprehensive inventory method was used to collect data from specific manufacturing sectors by electronic questionaries , where 125 population size and 95 people responded to the questionnaire responded to the questionnaire, distributed between the general manager, executive manager, human resources manager, quality manager, production manager, and others. The Smart-PLS software was used to analyze the collected data. The results indicated that green human resource management practices positively impacted environmental performance. They do not influence social and economic performances. Moreover, green innovation completely mediated the relationship between the GHRM and social performance. On the other hand, digital transformation completely mediates the relationships between GHRM and economic performance and completely mediates the relationships between GHRM and social performance, partially mediates the relationship between GHRM and environmental performance. This study added empirical evidence and influenced the literature on GHRM issues in the manufacturing sector. The researcher recommends that the Palestinian manufacturing sector pay attention to environmental initiatives, in addition to supporting the senior management of factories for any environmental initiative and supporting green innovation and digital transformation, which contribute to sustainability in a very positive way. It is essential to raise awareness of environmental issues among employees, workers, and management.