A Combined Approach of Remote Sensing, GIS, and Social Media to Create and Disseminate Bushfire Warning Contents to Rural Australia

Bushfires are an integral part of the forest regeneration cycle in Australia. However, from the perspective of a natural disaster, the impact of bushfires on human settlements and the environment is massive. In Australia, bushfires are the most disastrous natural hazards. According to the records of the Parliament of Australia, the recent catastrophic bushfires in NSW and Victoria burnt out over 10 million hectares of land, a figure more significant than any previous bushfire damage on record. After the deadly 2009 Black Saturday bushfires, which killed 173 people in Victoria, public attention to bushfires reached a new peak. Due to the disastrous consequences of bushfires, scientists have explored various methods to mitigate or even avoid bushfire damage, including the use of bushfire alerts. The present study adds satellite imagery and GIS-based semi-real-time bushfire contents to various bushfire warnings issued by government authorities. The new product will disseminate graphical bushfire contents to rural Australians through social media, using Google Maps. This low-cost Media GIS content can be delivered through highly popular smartphone networks in Australia through social media (Facebook and Twitter). We expect its success to encourage people to participate in disaster mitigation efforts as contributors in a participatory GIS network. This paper presents a case study to demonstrate the production process and the quality of media GIS content and further discusses the potential of using social media through the mobile network of Australia while paying attention to mobile blackspots. Media GIS content has the potential to link with the public information systems of local fire management services, disseminate contents through a mobile app, and develop into a fully automated media GIS content system to expand the service beyond bushfires.