A series of initiatives have been adopted in the European Union to address greenhouse gas emissions and establish a society that is resilient to climate change. In response to these initiatives, the implementation of mobility budgets offers a more precise strategy for addressing carbon footprints associated with travel. Prioritizing localized carbon footprint control, mobility budgets are calculated and customized according to distinct regions, goals, and target demographics. When prioritizing the mobility budget as the central objective in municipal transport route planning, the focus should encompass principles of fairness and equity in travel. This entails considering factors such as accessibility, variety of mobility choices, inclusivity of transportation modes, and social justice. Therefore, this article aims to formulate an enhanced activity modelling methodology that would aid data-driven decision-making in municipal transport route planning, while upholding the principles of travel fairness and equity. Тhe results obtained from scrutinizing data related to public bus services and mobile networks are presented. The evaluation of Jelgava’s city transportation network to facilitate mobility budget reduction is undertaken, and this assessment is based on an analysis of data derived from a survey on public transport use coupled with an examination of the city’s mobility budget. The research presents the communication challenges that municipalities will face in planning and implementing changes that are needed to meet the greenhouse gas emission targets and outlines the possible use of visualization tools for modelling, explanation and communication of scenarios.