International food marketing strategies for island economies: a case of the Eastern Caribbean
1985
Sentongo-Kabuka, S.T. Jr. (College of the Virgin Islands, St. Croix, U.S. Virgin Islands (USA))
Market structures in the Eastern Caribbean involve intra-island, inter-island and island-to-island trade. Domestic food consumption depends heavily on imported products mainly cereals, meat and dairy products. Among the leading constraints identified are: poor production systems, undersized markets, underdeveloped distribution systems, trade restrictions, external economic forces and inadequate market information. Strategies for enhancing domestic and international marketing of local produce focus on production, pricing, distribution and promotion. 1981 import and export figures of the major commodities for the Eastern Caribbean countries are given
显示更多 [+] 显示较少 [-]