Rural women in the communication of information for development: a case study [Philippines]
1988
Macatangay, M.A.
Rural women received information from radio, the print media and from other people. The most received development information were on homemaking, health, agriculture and livelihood. Other people - midwife, technician, friends/neighbors, family members, relatives - were the most mentioned source of information related to family and to farming. The rural women were aware of several kinds of development information; e.g., medicinal plants, family planning, immunization, azolla. Depending on the kind of information, they either had high awareness or had low awareness of the information. Moreover, they were users of all development information. Findings of the study revealed that rural women are potential communicators of information for development. They communicated development messages which they either received, were aware of or utilized. Of the nine roles, the rural women performed one or more roles in communicating information for development. The five roles which received the highest frequency (more than 50%) were: receiver, giver/disseminator, teacher, seeker and mobilizer/encourager. The rural women communicators tended to have the following characteristics: 1) young between 20 and 40 years; 2) with or without schooling; 3) married for five years or more; 4) with large family size; 5) migrants from the Visayas; 6) had shorter number of years in residence in the village, and 7) had low income. They also 1) had high media exposure; 2) had high change agent contact; 3) visited the town once to four times a month; 4) had some farming experience; 5) belonged to an organization; 6) attended trainings/seminars; 7) had joint household decision-making with husbands, and 8) had a positive attitude towards women's participation in farming, community and development activities.
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