Market innovation for agricultural diversification
1988
McDonald, V.R. (Howard Univ., Washington, D.C. (USA))
This paper focusses on the issue of market availability as a basis for product diversification with special reference to the choices that some Caribbean countries face. All the evidence might not be in, but it seems clear that the potential for improvement in the agricultural sector is present in the Caribbean. Whether progress can be made will depend on the development of successful strategies to meet the needs of the individual countries not only to introduce new products but also to engage in new marketing arrangements. Innovations must be made in finding expanding markets and new products. Latin America, a region which has some natural advantages to the caribbean based on its relative geographical position, must be courted. In addition to new products and new marketing arrangements, new marketing channels, transportation, storage, credit and financing arrangements, pricing and production incentives must be put into place to ensure that the rationalization of caribbean agriculture will improve the quality of life of those who are dependent on its success.
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