A marketing thrust in developing non-traditional commodities: The Barbados experience
1986
Springer, B.G.F. (SYSTEMS Group of Companies, Bridgetown (Barbados))
Non traditional export commodities for Barbados are fruit, vegetables, pulses, roots, fisheries and livestock. An integrated production and marketing system where the production activity utilizes the natural resources and is driven by a marketing trust is the proposed model for increasing the non traditional export market. The marketing thrust adopted in Barbados is the driving force in the system and is being developed commodity by commodity at a pace commensurate with available resources. The public sector inputs are made through a statutory corporation and the private sector input comes from suppliers, farmers, handlers and parkers. Factors identified for success in an export market penetration and growth are quality, price, continuity of supply and timeliness of delivery. Low volume of production and transportation costs are the main problems identified in developing an export market. Processing, increasing local demand and import substitution are ways of improving local markets.
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