Consumer demand for rice grain quality
1991
Toquero, Z.F. (Southeast Asian Regional Center for Graduate Study and Research in Agriculture, College, Laguna (Philippines))
This paper summarizes the results of the domestic component of the IDRC [International Development Research Center] Rice Grain Quality project in Bangladesh, Indonesia, Malaysia, Philippines, and Thailand. Results from the country studies highlight the wide variation in consumer demand for quality characteristics and the economic values attached to each attribute across countries, regions, rural and urban areas, income groups, and seasons. In general, rice consumers in urban areas and those with higher incomes are more discriminating, consider more quality characteristics and attach higher implicit prices to these attributes than to rural consumer and those with lower incomes. The physical and chemical characteristics considered relevant by consumers were color, shape, foreign matter content, percent head rice, amylose content, and alkali spreading value. It is evident that rice should be treated as a heterogeneous good and that its quality characteristics should be specified precisely, to classify the commodity-demand relationship.
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