Development aims in Hungarian wine production and marketing 2.
1991
Herpay, B. (Magyar Borkereskedok Egyesulese (Hungary))
In recent years 75-80 o/o of Hungarian wines and wine products have been sold in the CMEA countries and 20-25 o/o on hard currency markets. At present the international wine market is glutted, and only quality products can be sold. Five alternatives were elaborated for the export and domestic consumption of Hungarian wines and wine products, the first 2 of which do not require any substantial change in the present vineyard area, but recommend an increase in quality production and predict export figures of 2100 and 1500 thousand hl and a domestic consumption of 2500 and 3000 thousand hl, i.e. a total production of 4600 and 4500 thousand hl, resp. The third alternative requires a moderate restriction on planting and production, with an increase in self-consumption and direct marketing. The fourth version calls for strict limits on plantation and production, i.e. a reduction in yield and an increase in quality, while the fifth foresees a further reduction in the vineyard area, leading to the loss of markets. If wine markets are to be retained and Hungarian wine products are to be competitive, it will be necessary to change to a market economy, to obtain market information, to develop markets and marketing activities, and to introduce a uniform taxation and subsidy system, combined with novel credit facilities.
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