Media utilization posted by Kaset Tambon in the western region [Thailand]
1994
Pote Boonruang | Sitthichai Kasetkasem | Watcharee Lerdmongkol (Kasetsart Univ., Bangkok (Thailand). Faculty of Agriculture. Dept. of Agricultural Extension Communication)
Most of the respondents indicate the media provided being used at the seldom basis. Reaction relative to specific types of the media being used is that village broadcasting-tower as mass media communication in extension found to be most frequently used followed by pamphlets, leaflets the same as posters. Television as well as farmers' selection, and mobile units are classified being most frequently used in coordination issues. Technically, the emphasis of media content is on rice and diversified farming techniques. Reaction in dealing with sources of the media ranked: First-rank, pamphlets and leaflets are all obtained directly from the central extension office. Second-rank, exhibition sets are self-produced media. Third-rank, booklets are obtained from the provincial extension office. Fourth-rank, research materials, contest materials about agricultural center, housing, offices, news-releases and mass media materials are obtained from outside agencies. The last fifth-rank, television tapes, and contest materials about vegetable gardening are also obtained from outside source. Recipients of the media classified: First-rank, farmers are recipients of 24 types including pamphlets and leaflets as being most popular type of the media provided; while contest materials about gardening, and farmers' selection, as well as Kaset Tambon Newsletter, and radio spots found to be inaccessible media for the farmers. Second-rank, Tambon in-field personnel are recipients of 21 types of the media provided. Third-rank, amphoe extension officers are recipients of 11 types of the media distributed. Fourth-rank, provincial extension officers are recipients of 4 types of the media. Fifth-rank, regional extension personnel are recipients of the only study-tour mass media forums. The last sixth-rank, departmental extension officers are recipients of village broadcasting-tower media channel, and the study-tour mass media forums.
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