[The population of Latvia, its structure and changes as the factors of marketing environment]
1999
Krumina, A. (University of Latvia, Riga (Latvia))
The research deals with the influence of demographic factors and their changes on the production and the market. The demographic changes in Latvia in the period of 1950-1999 are discussed considering the total number of inhabitants of the country and of its separate regions as well as their sex, age and nationality. The demand for different products and its dependence on consumers' living standard, customs, traditions, criteria of values are considered. The importance of a good marketing information system including demographic data necessary for the producers and the market is emphasized.
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