Analysis the possibilities of marketing organic products in the north-eastern part of Slovenia (Celje region)
2001
Pavlovic, M. | Majer, D. (Hop Research and Brewing Inst., Zalec (Slovenia)) | Stefanic, I. | Stefanic, E. (Osijek Univ. (Croatia). Agriculture Fac.) | Adamic, N. (Lasko (Slovenia)) | Turk, J. (Maribor Univ. (Slovenia). Agriculture Fac.)
An opinion poll survey was carried out to analyse the possibilities of marketing organic products in the north - eastern part of Slovenia (Celje region). The survey included 250 randomly selected customers. On the basis of the results from the questionnaire about the customers' profiles, purchasing motives and information management, an example of a marketing strategy is given. The results of the survey show that the customers are well acquainted with organic farming. In their opinion, fresh, healthy and tasteful food is the strongest motive for them to buy it. More than 50% of the customers, when buying food, require information about the origin of food and the methods of food production, and 88% of them would be willing to purchase food directly from food producers. A majority of the customers would also be prepared to pay higher prices for organic food. This work was supported by the Research Support Scheme of the Open Society Support Foundation, grant No.:108/1998.
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