The need to produce identity before commodities: agricultural multifunctionality as a model (1. part) | Produire de l'identité avant de produire les biens pour le marché? L'exemple de la multifonctionnalité agricole (1. partie)
2002
Barthelemy, D. ((Institut National de la Recherche Agronomique, Dijon (France). Centre de Dijon, Economie et Sociologie Rurales)) | Nieddu, M.
Multifunctionality opens up the analytical problem of the presence of market and non-market goods. These two concepts are rarely specified. It is argued that a market relation creates but a temporary link since it lasts only as the exchange itself. To produce commodities, producers first need an identity for it gives them both the conditions and the means for production. This identity proceeds of an economy of identity whose aims and means differ from those of the market economy. The Common Agricultural Policy provides a telling example as it has always associated two aspects: on the one hand, the continuous activity of defining and renewing the identity of farmers and on the other hand, the promoting and sustaining of market good production. Identity production involves both the setting up of identity communities which organises the production of identity, and the implementing of price systems whose aim is to maintain the community means of subsistence rather than seeking a market profit
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