Situation and development Strategies of E-Commerce in Fruit Industry: Cases of Internet Shopping Malls

Lee, H.C.; Park, J.H.

Situation and development Strategies of E-Commerce in Fruit Industry: Cases of Internet Shopping Malls

2003

Lee, H.C. | Park, J.H. (Kyungpook National University, Daegue, Republic of Korea)

The main purposes of this study are to understand the problems and real conditions and to find strategies of developing electronic commercial transaction of the fruit farm using internet shopping mall. Through this study, we found that most of the sites could not attract customers' attentions

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