The background and corporate strategies of ""organic vegetable"" production for export in China: A case study of processing companies in Shandong Province
2002
Miyazawa, Y. (Hokkaido Univ., Sapporo (Japan)) | Ohtahara, T.
In the 1990s vegetable exports from China to Japan expanded rapidly. With the recent opportunities arising from joining the WTO, China has placed an emphasis on the export of labor-intensive farm products. Especially organic produce is being promoted by focusing on low labor costs and the suitability of the climate and the environment. This paper aims to study the background of the organic strategy of food processing and export corporations Shandong province, the largest supply base of organic produce bound for Japan. Our research indicates that these major corporations intend to expand their organic business. Although there are problems, ranging from production stability to difficulties in the establishment of growing method, they place organic business as which generates more additional value in the world wide organic boom and the need to satisfy the JAS (Japanese Agricultural Standard) authentication system in Japan.
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