Marketing information systems for non-timber forest products
1995
Koppell, Carla | Freudenberger, Schoonmaker K.
This is a manual presenting a systematic approach that can be used by small-scale producers to gather information about markets for Non-Timber Forest Products (NTFPs). A Marketing Information System (MIS) collects, analyses and communicates information about markets and marketing. The kind of MIS described in this manual can be managed by local people themselves. They determine what information is needed, set up systems to gather the information, and decide how and to whom the information will be communicated. The purpose of the MIS is to improve people's access to marketing information for NTFPs and to train them in its use. This, in turn, will help them make better decisions about the use of local natural resources and increase the revenues they receive from these products.
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