A traceability model involving cooperation between a production site and a market: Traceability between an agricultural legal entity and a wholesale company based upon a fruit and vegetable network catalog
2004
Sasaki, S. (Wakayama-ken. Government Office (Japan))
In order to secure the traceability of satsuma mandarins, the Web site of an agricultural legal entity and the Web site of a wholesale company were linked, and the production process and distribution channel of the goods grown by the new production system were exhibited. Existing software products, such as the agricultural diary V6 (Sorimachi, Inc.), were used to record details of crop cultivation histories, and a traceability system was developed. The details, such as production information and shipment information, were input into the Web site of an agricultural legal entity. Market and circulation data were displayed in the Web site of a wholesale company. Information display was managed through a catalog number appended to goods. However, as conventional packages contain 10kg of mandarin, the catalog number could not be maintained to a consumer, and traceability was difficult. Therefore, a smaller corrugated paper package was newly developed to maintain the catalog number through to consumers. As wholesalers and retail stores do not currently have an information terminals for customers, point-of-purchase materials containing a production history were prepared by a wholesale company and distributed for perusal by consumers in stores, Traceability from farm to table was secured at a low cost with these measures.
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