The corporate strategy of food processing enterprises, and the actual condition of export to Japan in East China area
2004
Ishitsuka, S. (Japan Association of Konnyaku, Tokyo)
After the 1990s, the export of agricultural products from China to Japan has been increasing, and continues to increase in the 2000s. This paper clarified the actual situation in the development of Japanese food enterprises in China based on research undertaken in Shandon Province and Zhejiang Province, East China area. The result of analysis are summarised as follows : 1) When the number of companies increased, the competition between companies became intense. The product eye increased because of this situation. 2) Resentry, Japanese Food enterprises have produced mamy value-add food products.
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