[Ecological marketing as a principle part of ecological policy]
2007
Kardash, T.A.,Belarus State Economic Univ., Minsk (Belarus)
Ecological marketing demands search of approaches to a control system of the ecological safety, including mechanisms of the control and management of pollution, the legislation in the field of an environment, a safety of production and increase of its quality. Creation of such system enables the enterprise more effectively and productively to operate set of the sources and factors of influence on an environment, and also to bring the activity into accord with ecological requirements. The enterprise should pawn in ecological strategy an opportunity of creation of the internal economic mechanism which flexibly would react to requirements of the market and an economic conjuncture including international, and also on changes of ecological policy of the state. Ecological marketing as the component of ecological policy assumes activity in following basic directions: development and realization of production with the high ecological characteristics meeting the highest requirements of efficiency; use of productions which render the least negative influence on an environment; participation and independent carrying out of scientific works in the field of an environment; selection of ecologically pure materials for development and manufacture of production, and also at purchase of raw material and components at suppliers; Use of the complex approach to studying is negative го influences of production on an environment; participation in development of the international ecological standards for productions and production
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