A Study on the Marketing Strategy of Organic Products in Europe -Germany, Swiss, Austria-
2006
Yoo, D.K. (Dongguk University, Seoul, Republic of Korea)
This paper describes the market development and marketing strategy of organic products in European Union(EU), where organic products market has grown rapidly due to a variety of factors. According to several surveys environmentally friendly agricultural products widely meet consumers demand, but the corresponding market share in Korea is less than 40%. Missing confidence in the authenticity of organic products, high prices compared to other foods, a low density of distribution, and a lack of a uniform label are regarded as hampering factors for market growth.
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