The ECR e-coach: a virtual coaching environment to improve uderstanding and implementation of efficiency consumer response in practice
2006
Neumann, G. | Krzyzaniak, S.
Efficient Consumer Response (ECR) is a concept for supply chain improvement using many methods related to supply chain management (SCM). To implement and run this concept in practice well-trained personnel are needed closely collaborating throughout the entire supply chain. The ECR e-coach realizes the idea of helping a person not to learn and gain knowledge directly, but in actively creating and successfully passing individual learning processes through guidance-on-demand (i.e. coaching) in a virtual environment (e-coaching). The paper presents the results of project aiming to support the implementation of ECR strategies in Poland and Germany by providing an e-coach for understanding and implementing ECR. It discusses didactics implications and design rationales taken into consideration, illustrates e-coach content and functionality as implemented, and summarizes lessons learned with regard to trans-national, interdisciplinary collaboration and technological challenges to be mastered.
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