Sociological investigation of Bugarian consumers' attitude towards irradiated foods
2007
Miteva, D. | Stamenkov, L. | Balasopulo, A. | Metodieva, P.
The main aim of the present sociological investigation is to reveal the attitude of the Bulgarian consumer toward irradiated foods and offer possibilities for the foods irradiated with ionizing rays to be available in the commercial food chains. As to perform the above-mentioned objective we set the following tasks: - to investigate the consumers' toward purchase of a food product treated with ionizing rays, their main prejudices and possibility to change their initial opinion; - to indentify eventual considerable differences in the group of different characteristic and indicate the mechanisms and ways as to overcome the existing consumers prejudices. The sociological investigation aims at popularization of irradiated foods consumption among the consumers and provokes the dealers and producers for actions for filling this consumers' niche. The present investigation indicates conservative attitude of the predominant number of the Bulgarian consumers that is much stronger than previously expected. These general conclusions may help to develop an overall future campaign considering the slow changes of the Bulgarian conservative traditions.
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