[Tendencies and perspectives of Belarus food processing development]

The food industry of the Republic of Belarus is of great economical and social importance. The present state and the tendencies in the development of the national food industry have been analyzed. The influence of economic factors on the industry efficiency has also been studied. The developmental tendencies have been divided into certain periods depending on the growth rate. On the basis of the analysis performed suggestions concerning the development of the food industry have been given. In the first turn, they include strengthening positions on Russia food markets and simultaneous diversification of export by exploring the markets of far-away countries and by increasing food deliveries to the states of Middle Asia. They also envisage working out a market-penetrating strategy, using the results of special marketing studies of particular segments and foreign food market, and improving the relations with retail food networks on foreign markets. In the conditions of globalization the leading position in the market will be occupied by food enterprises, which actively introduce in their activity innovation (modern cars and the equipment, know-how of products), offer the market wide assortment of the new goods, introduce modern management methods by the enterprise and pay the big attention to the advanced control systems of quality. Innovative activity of the food enterprises promotes creation of new foods and maintenance of their consumer qualities during the long period. Wide opportunities for reducing cost of agricultural raw materials give discoveries in the field of biotechnology and gene engineering. As innovations it is necessary to consider new organizational forms in the food-processing industry which would promote, on the one hand, to the best satisfaction of requirements of the population in foodstuff, and with another - would strengthen positions of the food enterprises and their partners in the market. Now the market network is in expectation of considerable growth of sales, and it is not so much on volume (in physical weight), how in cost expression. As the Belarus market of the foodstuffs is saturated, to get place there and to be fixed it is possible only offering the qualitative branded goods which has well proved or it is necessary to offer absolutely new product distinct from others